We have all heard the saying, “build a better mouse trap and they will come”. It’s a basic business principle that has guided people to success for generations in standard community based businesses. So why is it that on the Internet one person selling old outdated mouse traps can reap millions, while the guy with the new and improved mouse trap can walk away empty handed?
New Numbers to Contend With
It all has to do with search engine placement. You see, while there may be untold millions if not billions of potential customers online, the fact that many people fail to fully grasp is that they may also be facing untold thousand if not millions of competitors also.
An Awful Long Walk to Isle 1,000,000
To get a picture in your head of how search engine placement works, simply imagine a huge store. Now, instead of this store being 100 feet long from front to back, it is 100 hundred miles long. Do you think that customers are going to walk 100 miles to get to your product showcase if you are 100 miles away in the back end of the store?
It’s Awful Lonely In the Back of the Search Engines
Of course not! So no matter how good your product or service is, it will simply gather dust as it sits unsold, while customers fill their baskets with lower quality products 100 miles away at the front of the store. That, my friend, is the best analogy of search engine placement that you can use.
Teach a Man to Fish and He Eats For Life
So if you are really serious about your online marketing and promotional campaign then you are going to have to become familiar with search engine placement improvement techniques so you can get your product or service relocated to the front of the online “store”.
Mail this post
Recent Comments