Free Marketing Tactics

We have all heard the saying, “build a better mouse trap and they will come”. It’s a basic business principle that has guided people to success for generations in standard community based businesses. So why is it that on the Internet one person selling old outdated mouse traps can reap millions, while the guy with the new and improved mouse trap can walk away empty handed?

New Numbers to Contend With

It all has to do with search engine placement. You see, while there may be untold millions if not billions of potential customers online, the fact that many people fail to fully grasp is that they may also be facing untold thousand if not millions of competitors also.

An Awful Long Walk to Isle 1,000,000

To get a picture in your head of how search engine placement works, simply imagine a huge store. Now, instead of this store being 100 feet long from front to back, it is 100 hundred miles long. Do you think that customers are going to walk 100 miles to get to your product showcase if you are 100 miles away in the back end of the store?

It’s Awful Lonely In the Back of the Search Engines

Of course not! So no matter how good your product or service is, it will simply gather dust as it sits unsold, while customers fill their baskets with lower quality products 100 miles away at the front of the store. That, my friend, is the best analogy of search engine placement that you can use.

Teach a Man to Fish and He Eats For Life

So if you are really serious about your online marketing and promotional campaign then you are going to have to become familiar with search engine placement improvement techniques so you can get your product or service relocated to the front of the online “store”.

Technorati Tags: beginners, internet marketing, making money online, money, online marketing, search engine placement, SEO

All experience marketers know the old adage that “the money is in the list “.Network marketers have developed contact lists in many different ways over the years. Generally a sign up form is offered with a free giveaway. Someone simply fills out the form with a name and e-mail address to “opt in” to the autoresponder and the free giveaway is provided to them. In return for that, they generally understand that they have granted permission for whoever made the offer to follow up with other e-mails with other offers.

Several years ago the singular e-mail opt-in was taken a step further when software was developed that asked the first recipient to forward the offer to 4-5 of there friends in order to qualify for the free giveaway, or perhaps even a very low priced offering. Hence, list building became viral, meaning that a single e-mail to a single individual could be multiplied in a near exponential manner as each level of opt-ins continued to forward the offer to even more people.

The Web 2.0 World

Of course the latest to trend in the network and internet marketing community is the Web 2.0 world of blogs, YouTube, Twitter and the like. The use of videos in various social networks in order to communicate and establish a following with the subscribers has become ubiquitous. The net result of all this is that seemingly the most effective way to communicate with potential subscribers, or even to acquire subscribers and customers these days is probably through the use of videos.

Videos have a number of advantages, including the ability to present yourself as a sincere and a knowledgeable person in a face-to-face way. A potential subscriber or customer is more likely to buy from someone they they feel like they know. So

consequently, it’s almost imperative these days that you use the video medium in order to communicate with potential prospects to turn them into eventual customers.

The New Viral Video World

Interestingly, a new video software system to build a contact list and potentialcustomer list virally has been introduced. Internet guru Joel Therien, CEO ofKiosk.ws, is in the process of launching very easy to use video building software called Easy Video Producer that has the potential to be a very effective way of generating contacts in a viral manner. This system is unique because the software itself is being offered as the free giveaway for this video “tell-a-friend” system. Essentially, the system will offer you free and extraordinarily easy to use video generating software that builds and posts your personally produced video and information capture form on a website or blog. A contact management system is included with the free offer as well.

The viral concept is that you would then attract traffic to introduce yourself to the prospect in a more personal way, offering them the opportunity to opt in and use the same free software that you used to prepare the video. The prospect and new contact would in turn use his free new system to attract even more potential contacts for his list and yours as well.

As in the earlier e-mail systems, the originator of the viral distribution of the free software would have access to every subscriber in the levels below him. So, what is offered is a system that provides a free and very simple (even a cave man could

do it) method of posting videos to the internet that have a specific purpose of giving away additional software in a viral manner to capture a fast growing network of contacts with whom you can continue to build a relationship.

The problems with this system are not dissimilar from those in other earlier systems of using free giveaways to build a list. . You first must be able to get your video in front of an audience and in order for them to subscribe, and they in turn must have an audience to subscribe in order for the system to work effectively. It can probably be most effectively used by someone who already has a subscriber list and wants to expand it rapidly.

Another potential negative is that the the new contacts you generate with this list, both directly and indirectly, are not yet buyers and it’s likely that many of them will have no interest in your particular marketing niche. Proper strategy of course is to build credibility over time through a series of value adding free offers that are designed to help categorize their interests. Only then should you move on to the stage of offering them the opportunity to buy your stuff.

This new easy video producer software system appears to offer a simple and easy, no cost way for the experienced, and particularly the relatively inexperienced non-technical networker to make effective use of videos for viral list building, and business promotion.

Written by Rich Keesling

You can visit the site at www.easyvideoproducer.com

Technorati Tags: autorespoder, easy video producer, marketing, producer, video, videos

* Located In A Back Alley. You Will Need A Map To Find It.
* If You Are Interested, Leave A Note Under The Door. I Hate The Phone.
* Might Be Some Problems But I’ll Fix Them When I Have Time.
(Remember Don’t Call Me)
* You Can Always Reach Me By Email. Sometimes. Maybe.
* The Rent Is Really, Really Cheap.

If you were ready to start a new business and were searching for a location.
Would this ad interest you. Probably not. No matter how cheap the rent, this
building would kill your new business before it got started. But you know,
when new entrepreneurs are ready to start their online businesses, they very
often get started in a building just like this!

Think about it. How many of those low cost, CHEAP, hosting companies list
their phone number on their websites. Do they offer any support at all. Can
you reach them when you need them and how do you do that? Maybe phone support
if you are lucky. And only during certain hours. Will you be happy making a
long distance call just to be placed on hold waiting your turn? And what
about off hours? Remember we are talking about where you will be hosting
your new store. On the internet your store is your website. Each hour it is
off line because of problems is lost revenue and credibility for your business.

Do you know that most hosting companies do not even own their own servers.
Servers are the computers that your websites are hosted on. These companies
rent space on servers owned by other companies. They may be hundreds or
thousands of miles away. When you have a problem, you must first try to reach
your hosting company and they in turn must reach the company where the server
are located. All the time your website is down, your store is closed. How muchof this could your new business surviv e?

FOR RENT-COMMERCIAL BUILDING-REASONABLY PRICED

* Located On Main Street
* Your Customers Will Find You Easilly
* Landlord Available 24 hours A Day
* If You Need Any Assistance Just Drop Into Our Support Room
* As A Free Bonus We Provide Business Training To Help You Succeed

How About this ad? Does this sound more like something an astute business
owner would be looking for? Don’t destroy your new business at the start
opening your store in the wrong location.

Allow me to describe the perfect landlord, (Hosting Company).

+ Reasonably priced hosting packages to fit your business
+ Adaptable. Allowing you to grow your business without moving your location
+ 24 hour online support. Speak with a live person 24 hours a day
+ All servers owned and maintained by company on their location
+ Twenty live training conferences a week. Learn how to succeed
+ Meet with the president of the company twice a week. Share your suggestions. State your concerns and learn whats new from the boss
+ Network with successful internet marketers daily
+ Give all these features a try with our 30 day trial plan

Get All The Facts. Attend One Of Our Online Conferences.See If Our Location Is The Perfect Home For Your Business!

Steve Rubel, Director of Insights for Edelman Digital has recently released his later white paper on key trends. He wrote about the “Five Digital Trends to Watch for 2009″.

According to Rubel: “Even though the economy is slowing, all signs show that audiences are still spending a lot more time on the web. Marketers need to invest to meet them there. However, what’s changed today they are smarter about where they focus their time, dollars and energy. Experimentation is giving way to tactics that deliver ROI. These include public engagement, search and social networking — three themes that connect the major macro trends.”

Check out the Five Digital Trends to Watch for 2009.

Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service

Media Reforestation -  The media is in a constant state of reinvention as it transitions from atoms to bits

Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in

Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn

The Power of Pull -  Where push once ruled, it’s now equally important to create digital content that people discover through search.

[source: Micro Persuation]

The internet is really conquering the world with its global audience. comScore, a company that creates internet statistics has recently released their World Metrix audience measurement service. This study measures the  number of internet users  worldwide and according to the results,  the global internet  audience has reached the 1 billionth mark. That’s a great news for internet marketing specialists and SEO practitioners. 

Anyway, check out below for the comScore official press release:

LONDON, U.K., January 23, 2009 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin-America (7 percent share), and the Middle East & Africa (5 percent share).

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

Chinese Internet Audience Outranks U.S.

China represented the largest online audience in the world in December 2008 with 180 million Internet users, representing nearly 18 percent of the total worldwide Internet audience, followed by the U.S. (16.2 percent share), Japan (6.0 percent share), Germany (3.7 percent share) and the U.K. (3.6 percent share).

 Google Sites Ranks as Top Internet Property Worldwide

The most popular property in the world in December was Google Sites, with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors). Facebook.com, which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world. 

 [source: comScore] 

 With this statistics, It’s really advisable to start making money online.

Technorati Tags: internet, Internet Marketing, internet marketing, making money online, marketing, money, online, SEO, Video Tips

Nowadays, some people are spending their work hours not in the office or field but in their homes. Right. Working and earning money is not just about going to the office and exhaust yourself with lots of work load. Every person can just sit in front of their computers, connect to the internet, and work online.

Making money online is not that hard. Check out some of these tips on how to make money online. 

Research Is Very Important

To be able to do any job successfully you need to know what you are doing, and online businesses work exactly the same way. There is no easy path to riches here. Start your quest by doing some searches via Google and similar search engines, for example, search terms such as making money online, make money online, work from home, and home based business. You will find that a very general research session will become more specific as you go on, as you begin to find ideas and information that appeals to you.

Even when you get started with your online ventures, research should always form an ongoing part of your efforts to build up a long term income. The internet is such a huge place, it would be impossible to uncover everything of benefit to you, even if you surfed constantly for the next forty years. It may seem like your search is fruitless at times, but keep going you may not find anything useful for ages, and then half a dozen useful websites will turn up all at once.

Enjoy What You Are Doing

What do you really enjoy doing? Do you have a hobby which could be translated into a money making opportunity? The worst thing you can do is to start something you dislike, just because other people are making money online doing it.

If you truly enjoy what you are doing, it will not be a chore, and you will keep going even when it seems as if you are getting nowhere. If you try something you do not enjoy, however, you will be apt to give up the first time your venture is tested in some way.

Search For An Established Opportunities

You may find there is already an established opportunity you could plug into. Just remember, when you consider an existing opportunity, make sure you go back to step one and do your research before joining. What costs are involved? How long has the company been around for? Do they offer points of contact, email, telephone, address? Can you get in touch with existing members to see what the opportunity is really like? Do not sign up for anything or part with any money until you have gathered the relevant information and had time to consider all your options.

Avoid Work From Home Scams

Before you start in your search for that perfect work from home based business you should be aware of the scams that are affecting the industry that you are looking to launch your home business. The proper research will help you to identify what these scams really are and how they work. Knowledge is your first line of defense against being defrauded out of your money by scam artists.

Build Up Several Income Streams

In today’s uncertain world, with job security a thing of the past, the best way to protect yourself is by building up several different income streams, instead of relying on just one.

Think about it. You are better off having ten different income streams that total $1000 a month between them, than having one income stream that brings in $1000 a month. If one of your ten streams in the first example falls through, you are still getting income. If your one and only income stream falls through in the second example, you would have no income at all. Not a nice situation to be in. So always bear this in mind when you are building up your online portfolio.

If you are looking for a permanent, long term income from the internet, you need to be aware of the pitfalls. But if you follow the five steps outlined above, you will be well on the way to making money online.

Technorati Tags: internet, Internet Marketing, internet marketing, making money online, marketing, money, online, SEO, Video Tips

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The more commonly used your keyword is, the harder it will
be to achieve link popularity, but without achieving this
step, it is almost certain your site will never rank highly
on any search engine. But don’t be discouraged; there are
tried and true ways of achieving link popularity using the
most competitive keywords.

There are a few things you should be aware of. The first is
that just linking up with a large number of other websites
will not achieve link popularity. In fact, it may have
quite the opposite effect. This is particularly true when
pertaining to websites that are nothing more than "link
farms" - pages containing line after line of indiscriminate
links. Search engines may aggressively discriminate against
your website if you are associated with a link farm, so
steer clear of them!

The next thing to bear in mind is the quality of the site
you are linking to. Never link to a page you have
reservations about your visitors seeing. The last thing you
want your website to appear as is indiscriminate and cheap.
Linking to sites of poor quality will only lessen your link
popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link
popularity and improve your rankings to stellar status on
all the popular search engines.

The first step, and the fastest way to get your foot in the
door, is to get a listing in a popular directory, such as
Open Directory Project and Yahoo. If your site is
business-related, you will want to be listed on Yahoo, and
despite the fact that it will cost you around $300 a year,
it will be money well spent. If your site is
non-commercial, the listing will be free, but it will take
time and follow-up to actually get it listed. Open
Directory is gives you a free listing whether you are
business-related or non-commercial, but be prepared to make
a lot of follow-up inquiries before you see your site
listed.

Continued…

Technorati Tags: advice, beginner, beginners, buy, cash, discover, get, grab, guide, help, marketing, new, newbie, newbies, now, own, revealed, secret, start, starting, tactics, training, Video Tips, videos, your

Search engines are the gateway to the Internet; they are
the first tool that potential customers use to find the
products and services they need. This is why link
popularity is so imperative. If the customers do not find
your website, you have no possibilities of making any
sales.

You’re probably wondering what the blazes is popular about
a link! Well, in a word - plenty! Link popularity refers to
the ranking assigned to your website by the search engines,
and it determines the ranking your page gets when keywords
are entered into a search engine. So, you’re probably
wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking
to sites that have links to their pages from related,
quality sites. It’s a simple formula, but a very important
one. Google created the system, and now virtually all the
most popular search engines employ it to rank your web
pages in their indexes.

Continued…

Technorati Tags: advice, beginner, beginners, buy, cash, discover, get, grab, guide, help, marketing, new, newbie, newbies, now, own, revealed, secret, start, starting, tactics, training, Video Tips, videos, your